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Why do we care so much about how we look? Because it matters. Because beauty is powerful. Because even when we learn to value people mostly for being kind and wise and funny, we are still moved by beauty. No matter how much we argue against it or pretend to be immune, beauty exerts its power over us. There is simply no escape.
我们为何如此在意自己的外貌？因为它很重要。因为美的力量很大。因为即使我们学着按仁慈、智能、风趣去评介一个人，但我们仍会受到美的感动。无论我们多么用力辩驳，或假装对它免疫，美仍然对我们产生影响，根本无法逃避。
Aristotle said, "Beauty is a greater recommendation than any letter of introduction." It's not fair, but it's true. We simply treat beautiful people better than we do others. Attach a photograph of a beautiful author to an essay, and people will think that it is more creative and more intelligently written than exactly the same essay accompanied by the photo of a homely author.
亚里斯多德说：“美是比任何介绍信都要有用的推荐函。”这并不公平，但却是事实。我们就是会对美丽的人比较好。把一位美丽作家的照片贴在作品上，读者就会认为这篇文章较有创意，写得更有智能。完全相同的文章配上相貌平凡的作家照片，评价就会较低。
As children, beautiful people are more likely to become favorites with parents and teachers. Later, they're more likely to get good jobs and promotions. Beautiful lawyers get paid more than their less attractive colleagues. Good-looking criminals are more likely to win the sympathy of judges and juries. Attractive people in need are more likely to receive help from strangers.
漂亮的小孩比较容易获得父母与老师的宠爱。长大后，他们比较容易找到好工作与获得升迁。漂亮的律师赚的钱比卖相较差的同事多。长得好的罪犯比较容易获得法官与陪审团的同情。有吸引力的人在穷困时，获得陌生人帮助的机率也比较大。
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