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Test market
an experimental area or group of customers in which a new product or marketing approach is tested to reduce future risk. (NOTE: verb form is "to market test' something)
Example:
The XYZ Company gave its new, experimental product to 100 customers in an urban test market and asked that each of them report to XYZ how they used it and if they liked it.
vertical marketing
noun
1) a marketing process in which planning and operations are coordinated to include manufacturers, wholesalers, and retailers
2) the practice of selling to a very limited segment of a market, such as affluent professionals in a particular region
EXAMPLE:
1) The vertical marketing campaign for our new wireless technology required more coordination and careful timing because we needed to insure that the available supply of our products could immediately meet the high demand we were expecting.
2) The expensive housecleaning service company determined that most of their customers were wealthy doctors and executives in the capital, so they developed a vertical marketing strategy targeted to a few affluent neighborhoods.
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